Shots fired! Owners consider ‘going rogue’ with exhibitions

For shots across the bow, we see heavier bullets.

But the opposite fire is the opposite fire, so pay attention to its existence, even if it only feels like a warning shot.

The leading NASCAR teams, under the framework of the Race Team Alliance, have put forward the strategy that they are looking for the possibility of organizing their own exhibition races at the beginning of the year from now.

That’s a decent little spark, I say.

According to a report last week in sports organizations – the world’s favorite for such things – sports business magazine – the RTA has hired a marketing agency to “explore competition opportunities in exhibitions, both domestically and internationally.”

The request is considered “more research.”

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Two longtime NASCAR team owners with an interest in the sport's finances, Richard Childress and Rick Hendrick.

And very interesting, given what it signals.

NASCAR’s current network television deal – a cash-flow that fueled much of the parade – runs through 2024 and the big teams have said the old way, which is still the way it is now, can no longer be the only way.

The long-held television money split is 65% to the track, 25% to the team, 10% to NASCAR.

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